Play. Dine. Gather.

Serve is El Paso’s premier social destination where recreation, dining, and entertainment come together under one roof. Built around the fastest-growing sport in America, our venue offers a welcoming space for players of every skill level alongside a chef-driven restaurant, full-service bar, expansive outdoor spaces, and year-round entertainment.

From casual lunches and happy hours to pickleball tournaments, corporate events, live music, watch parties, and private celebrations, Serve delivers an experience that goes beyond the game. Whether you’re competing on the courts or relaxing with friends over great food and drinks, every visit is designed to create memorable moments.

At Serve, every match, every meal, and every gathering is an opportunity to connect

Location: 1633 Cimarron Emporium, El Paso, TX 79912.

Visit the site here.